Microsoft were beaten to the punch by Handmark for the release of an App store for the Windows Mobile platform according to a recent CNet article. Ever since the launch of the iTunes App Store it has been the envy of every other mobile handset manufacturer and mobile software developers.
While the idea of a one-stop shop for all your software requirements for your mobile device isn’t entirely an original Apple idea, Apple seemed to be the only company that pulled it off in a very user friendly and customer-centric way as they seem to be able to do with all their products and services.
Which is why I have to ask the question, will this lead Apple seems to have over everyone else last? Can the success and the business model of the App Store be duplicated by their rivals like Microsoft, Handmark, Palm or Nokia? When the iTunes Music Store launched in the United States on the 28th of April, 2003 it was seen as the way forward for digital music distribution. The seamless integration of purchasing content and storing it on to your device was great for the consumer and perfect for the content creators, i.e. the music industry, who wanted assurances that the users would not be able to duplicate and illegally redistribute their copyrighted material.

Despite the fact that what Apple have done was obvious and effective, no other manufacturer for a long time was able to create a device that approached the the style and ease of use of the iPod or the simplicity of the iTunes Music Store, and its integration with the iPod. Microsoft now have their Zune Market Place, but it was a long time coming and is nowhere near as successful.
When Apple introduced the world to the iPhone they redefined what a phone was and what you could do with it. They turned the smart which was typically a business device, into the highly sort after consumer must have the desire for which has not faded. They made all the other mobile phone manufacturers look bad! The App Store was the icing on the cake, there were other phones that appeared on the market later that had large touch screens, but what they all lack and still lack is software. iPhone OS is by far the most sophisticated mobile OS and The App Store bought in some of the most innovative and creative developers on the planet.
Just like with the Music Store, while what Apple have done is plain to see, no one else seems to be duplicating that process in its entirety. You have some good music stores but they’re not dedicated to a specific device so downloading and storing the music from these stores is more difficult, especially for the more technically challenged amongst us. This may be what’s about to happen with the Windows Mobile platform, many devices with so many different hardware configurations, with many different App Stores by many different companies. With such a situation simplicity goes out the window.
If anyone is to challenge the iPhone – App Store success they have to produce the store, the device and the software that runs them and make the user experience and ease-of-use paramount. Then and only then will they be in with a chance.
Source: Bluekat